Word has been getting around that major brands like Coca-Cola Co. and others are looking to branch into the cannabis-infused drink business, but word from Coke is that they're going to be taking things slowly. Until there is a scientific consensus of safety ontop of being legal, Coke will not be adding any new ingredients, they say. However CBD, the non-psychoactive compound in hemp and marijuana has been proven to be non-toxic and does not give any high. If the U.S. passes the 2018 Farm Bill legalizing federal hemp CBD it might open big doors for Coke. Canada will begin allowing cannabis-infused drinks in 2019 and other companies are looking to begin selling cannabis drinks by then. Coke could begin making their CBD drinks by then as well but have not officially announced it.
Coke has been pushing to broaden its portfolio of drinks as consumers shift to healthier options like sparkling water and kombucha. CBD is seen as a potential ingredient for the fast-growing category of "wellness" drinks.