Blue Moon inventor to launch marijuana-infused â€˜beerâ€™ in Colorado in fall
Published on 3/28/18
Since the first state in the U.S. legalized recreational marijuana many companies have begun finding anyway they could possibly capitalize on the new growing market. In legal cannabis states you can expect to find all sorts of cannabis infused treats like brownies, candies, mints, sodas, and now a major beer brewing company has announced that their next step is to release a cannabis-infused beer. Blue moon will be releasing their first cannabis beer in Colorado this fall with plans to release in other recreational marijuana states at a later date. The beer itself will have no alcohol in it though Blue Moon says it will affect the consumer at a similar pace. This will be the first beer in the U.S. that can be offered without the follow-up headaches and could become a favorite for social gatherings where smoking is not an option.
The company plans to have the drinks in stores in the fall — and they will only be available in Colorado to start.
“This is really about brewing great beers that beer drinkers love,” Keith Villa, who developed Blue Moon Belgian Wheat and worked for MillerCoors for 32 years, told USA Today. “You’d just swap out an alcoholic beer for one of our beers.”