Cannabis Popularity 2022: Which Products Were the Most Popular in Each State?
Published on 9/24/22
There are so many ways cannabis can be enjoyed - like flower, edibles, tinctures, concentrates, and more - that it can be challenging to keep track of all the possibilities. Additionally, depending on where you live, the preferred and most available types of cannabis may vary. So what is the most popular cannabis product in your state in 2022?
Cannabis in America
As of 2022, marijuana is still federally illegal in the United States. However, medical marijuana has been legalized in 37 states, with 19 of those states also having legalized recreational marijuana for adults 21 and older. Based on recent polls, roughly 90 percent of Americans believe that marijuana should at least be medically legal on a federal level, with about 60 percent considering that cannabis should be fully legalized. Additionally, recent legislation has been passed in the US House of Representatives to legalize cannabis through the MORE Act. While it will have difficulty making it through the Senate, federal legalization is looking more likely.
The Most Popular Cannabis Products by State
Until legislation is approved by the Senate and passed on a federal level, the legality of cannabis will continue to be solely determined by individual states. Below is a list of the most popular cannabis products in 10 of the 19 states where cannabis is recreationally legal.
The latest reports show that the most popular cannabis product is traditional flower, with roughly 45% of all cannabis sales categorically. However, flower's popularity is quickly decreasing, with a nearly 8% drop in 2021 alone. Pre-rolls and vape pens are quickly on the rise in overall popularity, with now 25% (vape pens) and 9% (pre-rolls) of the market, respectively. Sales are rising across the board in Arizona, with year-over-year growth from September 2020 to September 2021 at 110%.
California's annual sales remain exponentially higher than any other legal state in the United States. With over $400 million in monthly retail sales compared to Michigan's $180 million, Colorado's $125 million, and Oregon's $80 million, no other state comes close to California's sales. Of that $400+ million every month, over 40% is from flower (with the best-selling strain being Cereal Milk from CannaBiotix). Vape pens come in second with roughly 24% of the market, and pre-rolls are third with just over 11%.
Like California, flower remains the most popular cannabis product in Colorado. Colorado is considered one of the cannabis capitals of the US, and roughly 47% of all retail cannabis sales in Colorado come from flower, with the most popular strains being Super Farm's Artsy and Classix's Blueberry Headband. Following behind flower are vape pens at 17% and then edibles and concentrates at roughly 13% each.
On point with almost every other state, Illinois' most popular cannabis product is flower. Unlike states like Arizona, which are quickly seeing a decline in flower's market share, Illinois' sales continue to rise, and flower market share remains the same at around 43%. Illinois also has the second highest vape pen market share compared to all other US markets, coming in at just over 26%. While they only take up roughly 8% of the market, pre-rolls are Illinois' fastest-growing product, climbing over 1% over six months in 2021.
Maryland has one of the lowest grossing cannabis markets in the United States right now, but it's set to continue growing over the next several years. Cannabis flower is the most popular cannabis product in Maryland, with roughly 48% of the market share, and vape pens come in with a solid 23% of the market value. The third most popular product is concentrates, which is just under 10%.
This state's cannabis sales have increased drastically over the last two years, as have both its flower and vape pen markets. Flower reigns as the most popular cannabis product in Massachusetts with roughly 44% of the market share, and vape pens come in second with just over 18%. Pre-rolls are also popular in Massachusetts, with approximately 16% of the market share.
As of June 2022, Michigan has surpassed Colorado as the second highest-grossing cannabis market in the United States per month, coming in at over $180 million. Of that massive amount of sales, flower takes the favored share with over 47% (the most best-selling strains in Michigan are Mafia Funeral by Redemption and Wedding Cake by Pro Gro). Vape pens come in as the second best-selling product with 21% of the market share, then edibles with over 14%.
As you've likely noticed, flower remains the most popular cannabis product in the United States. However, where most states' flower sales held a 2021 market share between 40 and 50 percent, Nevada's flower sales boasted a whopping 54% market share. It has dropped in 2022 to just under 50% but is still the most popular cannabis product by far. Specifically, Head Cheese by Polaris MMJ and Garlic Cookies by Nature's Chemistry are the two best-selling Nevada strains.
With over 48% of the market share, flower is also Oregon's most popular cannabis product. More specifically, Wonka Bars by Old Gold Gardens and Kush Mints by Lucky Lion are the best-selling strains. Vape pens come in as the second most popular cannabis product in Oregon with almost 17% of the market share, and concentrates still hold onto third with over 12%.
Washington's market value has remained steady over the last two years, as has flower's hold as the most popular cannabis product in the state. From flower's 47% market share, Dutchberry from Artizen Cannabis and Golden Pineapple from Phat Panda are the two best-selling stains. Vape pens hold the second highest market share with 16%, and then concentrates and pre-rolls are fighting for third with roughly 12% each.