Marijuana activists hope Super Bowl billboards catch NFL's eye

Colorado's most mischievous marijuana messenger has a super-sized new platform.

Mason Tvert, the Colorado-based spokesman for the national Marijuana Policy Project and a man once dubbed "The Don Draper of Pot," announced Tuesday that his group is putting up five billboards in northern New Jersey near MetLife Stadium, the site of Sunday's Super Bowl. Tvert's good fortune is that the Denver Broncos and the Seattle Seahawks, the two teams playing this year's football finale, hail from states where voters have legalized marijuana use for adults.

Not one to pass up an eye-catching opportunity, Tvert said he hopes the billboards encourage the National Football League to allow its players to smoke pot.

One billboard compares the number of marijuana arrests in the U.S. in 2012 to the total attendance at the past 10 Super Bowls. Another argues that playing football is more harmful to the brain than using marijuana.

"Taking a big hit of marijuana poses less potential harm than taking a big hit from an NFL linebacker or a big shot of tequila," Tvert said in a statement announcing the billboards.