Watch what would have been the first-ever recreational marijuana ad — but it was pulled off TV
Published on 7/24/15
History was going to be made when the first ever marijuana television ad was planned to air in Denver, Colorado, where the plant is recreationally legal, until it was pulled a few days before airtime due to fear of unknown consequences. After watching the ad, you'll see that there is no mention or visual of marijuana, and infact the ad was actually for a vape pen to be used with marijuana and not plant matter itself. The ad features friends attending concerts, stargazing, and enjoying campfires while sporting the phrase, "recreate responsibly", but still the ad was pulled as the FCC has yet to make a public stance on marijuana ads, but the airwaves are under federal control.
“Channel 7 has officially put all cannabis commercials on hold until further notice, as ABC corporate investigates the legality of airing a ‘federally illegal’ substance on federal airwaves,” said Olivia Mannix, co-founder of Cannabrand, the ad agency that produced the Neos spot, in an email to CNNMoney.