This financier left Wall Street to start a marijuana chocolate company

This financier left Wall Street to start a marijuana chocolate company

Published on 12/5/16

With 19 years of history on Wall Street, Peter Barsoom knows a good business opportunity when he sees one, which is why in 2014 he chose to open a company selling premium low-dose cannabis infused chocolate. Barsoom sees a cannabis market flooded with high dose edibles intended for heavy users, but he believes there is a valuable market for the casual user. The company, 1906, serves several different styles of chocolate like a dark chocolate remedy for insomnia and a caffeine and amino acid chocolate meant for energy. When eaten, the active cannabinoid in marijuana (THC) can be twice as strong as when smoked. Edibles can take 1 to 2 hours for users to feel it's effects, making it easy for beginners to overdo the intended dose, however there are no recorded fatal overdoses from cannabis. 1906 offers 10 milligram dose chocolates which they believe is a better more consistent dose.

Weed-laced treats offer a different experience than a joint or a bong hit. When eaten, tetrahydrocannabinol (THC), the psychoactive ingredient in marijuana, undergoes a transformation in the liver that turns it into a substance that's twice as strong and lasts twice as long as when it's inhaled. A user's high might not peak until one to three hours after eating.

1906 products are sold in select dispensaries in Colorado, where Barsoom hopes to change people's minds about the usability of edibles.

"Everybody has a bad story about edibles. It doesn't need to be this way. People don't have a bad story about taking Tylenol," Barsoom said. "This can be done better."

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