Roswell is not just a site for aliens and conspiracy theories but the home of one of the southwest’s fastest-growing cannabis dispensaries. Pecos Valley Production began its operations in 2016 as a medicinal cannabis producer; when New Mexico legalized recreational cannabis a few years later, it eagerly joined the fray to provide customers of all stripes with good bud. The company now claims to employ over 200 people in its different locations, from Albuquerque to Carlsbad to Clovis to Las Cruces, making it a significant player in a relatively small state. Their success reflects the quality of their products, which include everything you would expect at a high-grade dispensary: flowers, pre-rolled joints, edibles, tinctures, topicals, concentrates, vapes, and smoking accessories. Pecos Valley grows much of its product, with its growing and processing facilities based alongside its flagship office in Roswell. Their “Dairy 2 Dank” story tells how the family pivoted from growing milk cow herds to growing great weed.